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By -
Diana V. Almeida
culturalindustries.flul@gmail.com


Blog — http://culturalindustries-flul.blogspot.pt
Log in through — culturalind.students@gmail.com
Password — FaculdadeLetrasUL


February
13
Who we are, how we’re going to work, our syllabus and bibliography, our blog and our evaluation methods

15
Thinking about culture
READ
Peterson, Richard A. and N. Anand. “The Production of Culture Perspective,” Annual Review Sociology, 2004. 30: 311-334.

20
Thinking about culture
Peterson

22
Case Study — Barbie Doll
Writing a cultural analysis essay
READ
Petracca and Madeleine Sorapure, “Three Selections About Barbie,” Common Culture: Reading and Writing About American Popular Culture. 2012. 8-41.

March
1
Case Study — Barbie Doll
Writing a cultural analysis essay

READ
Prager, Emily, “Our Barbies, Ourselves,” Signs of Life in the USA: Readings on Popular Culture for Writers, Ed. Sonia Maasik and Jack Solomon. 2009. 613-616.
Petracca and Sorapure.

6
Cultural Industries
READ
Hesmondhalgh, David, “Introduction: Change and Continuity, Power and Creativity,” The Cultural Industries. 2007, 1-26.

8
Cultural Industries
Hesmondhalgh

13
Media and Society
READ
McLuhan, Marshall, Quentin Fiore; Co-coordinated by Jerome Agel. The Medium is the Massage (1967).

15
Set groups for research project
Media and Society
McLuhan

20
Cultural Industries
READ
Hesmondhalgh, David, “Explaining the Cultural Industries,” The Cultural Industries. 2007, 80-102.

22
Case Study — Mad Man
Guest Speaker
Hilda Alexandra Eusébio on Mad Man

WATCH
Episodes 1,

27
Advertising
READ
Fowles, Jib. “Advertising’s Fifteen Basic Appeals.” Common Culture, 2007. 73-91.

29
Schedule your group presentation
Case Study — The Right Price
WATCH
The Price Is Right, May 31, 1957.
https://www.youtube.com/watch?v=feO7HeAbbH0
READ
Engler, Mark, “On The Price is Right,” Bad Subject, Issue #57, October 2001
http://bad.eserver.org/issues/2001/57/engler.html
Shames, Laurence. “The More Factor.” Signs of Life in the USA, 2009. 86-93.
“Advertising”. The Museum of Broadcast Communications: Encyclopedia of Television.
http://www.museum.tv/eotv/advertising.htm

April
3
Advertising
READ
Berger, John.  Chapter 7, Ways of Seeing. 2008, 123-150.
WATCH
Ways of Seeing. Episode 4. BBC 1972.
https://www.youtube.com/watch?v=5jTUebm73IY

5
Case Study — Andy Warhol & The Factory
READ
Joselit, David. “The Media Public Sphere: Pop Art and Beyond,” American Art since 1945, 2003, 64-95.
BROWSE
http://www.theartstory.org/artist-warhol-andy.htm
http://www.warhol.org

10
Case Study — Andy Warhol & The Factory
Joselit + sites

19
Turn in your text analysis
Case Study — Wes Anderson
Guest Speaker
José Duarte on Wes Anderson

WATCH
Prada: Candy (2013), episode 1-3
https://www.youtube.com/watch?v=IvxcA0sP1R0
https://www.youtube.com/watch?v=oTBh0Fx4Fqg
https://www.youtube.com/watch?v=uyNrUOiZJDA
Prada: Castello Cavalcanti (2013)
https://www.youtube.com/watch?v=b87B7zyucgI

24 
Turn in Pop Art’s text and photograph /print
Turn in 1 sentence on the documentary after class
Cultural Resistance
Documentary Programming the Nation (2011)
https://www.youtube.com/watch?v=bygwXLyWTSQ

READ
Thomas, Kevin, 'Programming the Nation,' Los Angeles Times, Sept. 23, 2011.
http://articles.latimes.com/2011/sep/23/entertainment/la-et-capsules-programming-the-nation-20110923

26                                                                
Culture Industries
Adorno, Theodor W., “On the Fetish Character in Music and the Regression of Listening” (1938), The Culture Industry: Selected Essays on Mass Culture, 1991. 29-60.

May
3
Culture Industries
Adorno


8
Culture Industries
Adorno
Hesmondhalgh

10
Test

15
Case Study — Terry Richardson
READ
Peck, Jamie, “Take it from someone he abused: Terry Richardson is a predator with a camera,” The Guardian. 17 June, 2014.
https://www.theguardian.com/commentisfree/2014/jun/17/terry-richardson-new-york-magazine-model
BROWSE
http://www.terryrichardson.com/archive/#/vintage

17
Images of Women in Advertising
WATCH
TBrand, Oskar, “Stay Beautiful: Ugly Truth In Beauty Magazines”
https://www.youtube.com/watch?v=zIIKTNPP5Ts
READ
Berger, John.  Chapter 3, Ways of Seeing. 1972, 39-58.

22
Images of Women in Advertising
Steinem, Gloria, “Sex Lies and Advertising,” Common Culture, 123-143.
“Getting Dirty,” Common Culture, 115-123.
Pozner, Jennifer L., “You’re Soaking In It,” Common Culture, 105-115.


24
Activism
BROWSE
http://www.adbusters.org


29
Take part in the debate
Activism
DEBATE
What can WE do?

31
Bring an image for the collective board
Print and turn in list of your posts in the blog
What I’ve learnt about Cultural Industries … in 1 image!

to present to class and build a collective thinking board

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