Visual board_what are the Cultural Industries'

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Alibi marketing_Marlboro and F1

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Formula One (F1) has been advertising leading tobacco companies for decades, up until 2005, when it became prohibited by the European Union Tobacco Advertising Directive. Tobacco ads on F1 cars ceased to exist, except in one case: Marlboro, by Philip Morris. They used subliminal techniques of Alibi Marketing, which is a way to go around restrictions in advertising. In this particular case it was illegal to advertise tobacco brands, but it was not illegal to use things and images which are associated with brands. That made it easy to cheat, since Marlboro and Ferrari share the colour red. Redness is something difficult to legislate against. All they needed to do was to use some kind of design for potential buyers to associate with their brand. See ''Alibi marketing – tobacco,'' here  (uploaded by the UK CTAS, 13.3.2014). Picture 1. Bruce Grant-Braham, John Britton. Marlboro ‘barcodes’ on both the Ferrari race car and the driver's clothing in ear...
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